Katrin Werling
„Reaching existing clients and winning new ones effectively
and efficiently via marketing and sales – and thus driving
growth – is my core competency.
Currently a lot of companies still look at the opportunities
presented through social media, Google or Big Data with a
lot of question marks. Limited marketing budgets are chasing
consumers whose media usage is increasingly fragmented.
Only those who are able to weigh risks versus rewards and
make the right decisions will continue to be successful.“
Biography
Katrin Werling has worked in operative and management positions across sales, marketing and advertising for more than 20 years. After training in sales and completing an international degree in business administration, she started her career in one of the top ten global media agencies. She worked in Germany and abroad across a range of multi-national clients and became co-founder of one of Germany’s first online media agencies.
From 1997 she built up the online advertising department for an interactive advertising agency from scratch, from 2000 for the media agency which asked her to join its Board in 2001. For nine years, she was responsible for driving new business and handling a significant share of the agency’s existing client budgets. During the dotcom era, she developed an email call center platform as a private business venture which she sold successfully in 2001.
From 2009 to 2016 she worked in one of Germany’s most dynamic media houses. In different positions, Marketing Director as the latest, she carried out several re-structuring projects and programmes focused on increased productivity and cost-cutting.
Previous companies
Ströer Media
Initiative Media
Interactive Marketing Partner
Parfümerie Douglas
Diploma European Business Administration, EMA, Paris; BA Humanities with Media Studies, OU, Milton Keynes
Languages: German, English and French