In times of intensified competition, increasingly shorter product life-cycles and fundamental changes in the market environment, driven by the digital transformation, companies can only grow organically – and successfully – when their products or services are continuously aligned with future demands and only when sales and marketing is structured, managed and developed effectively.
Consequently, business leaders are faced with a broad spectrum of challenges: In which new areas, and how, can growth be generated, without provoking an increase in complexity? Are current sales channels effective and sufficient in order to generate future growth or should new, also untested, channels be considered and developed? How is it possible to inspire customers, increase customer binding and use such potential for cross- and upselling? How can the cooperation between sales and marketing – and other related functions – be improved? And are there any untapped opportunities for intelligent pricing?
Based on our long-term management and operative experience, we support clients i.a. in the areas of Sales optimization, Expansion, Portfolio Development, Channel Management and Development, Marketing, New Media and Communication …
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